Extended Case Study - Lavazza: Taking espresso to the world.
Has anyone had a look at the case?
Any idea??
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cover all modules
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晕。全部覆盖阿，够给力。
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就算全部modules都cover了，也可以排除前面两个小case已经必然cover的知识点。
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我覺得太輕敵了！
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恩。。。 这个不是很同意哦。
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不这么认为。肯定有重复的。
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Does that mean that we need to prepare Leadership (which I think will be covered by case 2) and External Environment ( to be covered by case 1) AS WELL?
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Yeah, better cover all modules, painful !!!
But don't know how Leadership could fit into it as this case doesn't really talk about Leadership?
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我觉得应该没有什么m6的东西吧！
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同意楼上的，目前没有看出有什么m6的东西
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同意楼上的，没端详出M6的东西。那部分应该是全部在case 2里cover住了
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agree, not related to M6
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我觉得这个case似乎没有提到很多competitor的东西，是不是就不用研究跟那些点相关的呢？
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恩没有提到的应该就不用分析了。因为没有资料
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How to best answer Ansoff Product Market Matrix for Case 3?
Lavazza is trying to achieve growth in all 3 matrix: Market Development, Product Development and Diversification
then give examples to support?
Do you agree?
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A bit confused here after discussion with my study group.
If the exam quesiton is about the current strategy that Lavazza is supposed to or has been following, we reckon it should be a combination of market penetration (maitaining position in the existing market) and market development (expansion into new customer and geographic segments).
BUT, if the question asks "what strategy Lavazza has been following so far?"， it should cover all the three (MP+MD+PD)including "product development" (e.g. capsule business, coffee machines)
We kinda feel diversification is a bit hard to justify here in the case……Lavazza has been developing coffee-related businesses， e.g. blends of coffee, coffee capsule business, coffee chains....
It's quite different to the GE's case in study guide: GE's business covers a wide range of industries of distinctive natures - healthcare, infrastructure, media, utilities and etc....
请问大家怎么看？
[ 本帖最后由 gerence 于 2011-10-12 23:54 编辑 ]
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你的分析有道理。但是我现在会担心，考试的时候会出类似于scenario analysis的题目。my online leaning关于鸡的case，就有这类的题目，我在想，考试时，会不会提及某些特殊的情况，你需要选择哪种strategy. 如果这样考的话，题目会变得很活。既要理解ansoff的理论，又可能会牵扯到rumelt's strategic choice.
我想请问，有谁清楚过去的考试的出题方式，有没有带scenario分析的题目。
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Thanks for your valuable points, much appreciated!
Regarding Diversification, my view is that: Diversification can be moving into new products and new markets at the same time. This can be related or unrelated to current activities.
In the case for Lavazza, the expansion into the US via acquisition / partnership with Green Mountain - launching new capsule coffee machine can be seen as diversification.
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so your suggestion is: Lavazza's forward integration by entering into the retail coffee chain industry can be seen as diversification?
Have i got it right? Thanks
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什么scenario analysis? 你是说像鸡店一样的那样的给你几个不同的情况分析？
但是instructor已经说过肯定没有新的material再给出来，只是based on pre-seen information.
考试应该没有那么难吧。。。。
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I have used the retail coffee chains expansion as examples for market development! ie taking existing products into new markets into different countries...
I am suggesting that the partnership with Green Mountain - new capsule coffee making "machine" as the new product and US as its new market....for diversification?
Confusing...
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Figure 2 for this case listed out the key historical milestones of Lavazza from 1895 - 2011.
Is this just giving us an overview of the company's success? or are we meant to somehow analyse this?
any idea? thanks
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我觉得 figure2就是为了帮助我们了解lavazaa的 strategic option，你们觉得呢？虽然很多在他前面文章中都有提到，但是这个milestone更加的clear.
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已经跟上次考过这一门的朋友确认，绝对没有新的材料给出，题目也不活，没有想像的那么难。终于松了一口气。
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HOHO楼上的，不是我打击，大家不都是说一次简单一次难么
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hi ,
1.wats generic strategy in Laz ? methinks leadership - both on LC & Diff
2. also, seems to me there some Aus mkt figures pop up somewhere , any hints/ ??
3.pg14, the four Laz factories ,wat are they referring for ?BSC-internal process ?
4.no competitiors indicated here, so no need to address strategic capabilities, key s/factors lo ?
5. diversification, methinks it all coffee-related biz development , so no further action in here .
[ 本帖最后由 sofiwy 于 2011-10-14 01:56 编辑 ]
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Thanks for your reply.
Product development does not include incremental improvements. i thought Lavazza has already got its existing product lines for capsule coffee machines. isn't the partnership with GM some sort of market development （in to the US market)?
How do you reckon? i'm confused....
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yes me also confused about this...
will check with my group and get back to you
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Trying to apply Module 5: Making Strategic Choices to Case 3
Not sure where to start? any idea? thanks
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