抱歉今天要出门，只能简单说说了。谁翻译的话按新闻版标准给分，我自己多加一些。
大致是说Volvo的目标是争取进入豪华品牌的行列，吉利在背后提供资金。而XC90是这一策略中第一个推出的车型，接下来还有若干个车型。
预计XC90大部分会在中国卖掉，它和兄弟车型的成败决定这一策略的走向。
我个人倒是觉得Volvo向低端还有很大发展空间。
Revive an iconic premium brand? How does $11 billion sound? That's what Volvo's Chinese owners are spending to give the Swedish company one more shot to make it as a global carmaker.
It's a make-or-break proposition. Volvo must get it right, as even deep-pocketed parent company Zhejiang Geely Holding Corp. has limits. The money will fund a product blitz with fresh yet authentic Swedish design, improved technology, new engines and, as always, a focus on safety. It's ambitious, but Volvo is spending money on core products built on qualities that have made the brand successful in the past.
The 2015 XC90 will be the first vehicle to roll off the assembly line as a result of these efforts. As our Noah Joseph reported from the reveal in Sweden this week, the crossover embodies all of Volvo's aspirations. It's based on the company's Scalable Product Architecture that will be used for all of the company's models in North America. It draws power from the Drive-E engine series, including a 2.0-liter four-cylinder that makes 316 horsepower thanks to turbocharging and supercharging, and a plug-in hybrid variant that also uses both forced-induction systems to pump out 400 hp.
"It remains to be seen whether consumers respond well to the brand's new direction." – Ian Fletcher
"There is no denying that this is an exceptionally important vehicle for Volvo," Ian Fletcher, an analyst with IHS Automotive, wrote in a research note. "It also underlines the future expectations of the brand by management and its owner."
The XC90 begins its rollout in September, when Volvo starts taking orders for the First Edition, which will be limited to 1,927 units in recognition of Volvo's founding 87 years ago. The XC90 is also the first vehicle developed independently since Volvo was sold by Ford to Geely in 2010.
IHS projects Volvo will sell about 65,000 copies of the XC90 worldwide, with most of the sales in China. Fletcher said the XC90 likely won't match the sales figures of its predecessors in North America due to increased competition from brands like Lexus and Cadillac, as well as traditional stalwarts BMW and Mercedes-Benz.
"It remains to be seen whether consumers respond well to the brand's new direction," Fletcher said. "If it is successful, it could bode well for its further new launches in the future."
Volvo is expecting sales to increase five percent globally this year, as some of its existing models – which have been refreshed – gain traction in the marketplace. For a more significant leap, the XC90 and its upcoming siblings, will have to be winners.
http://www.autoblog.com/2014/08/ ... da-miata/#continued
评论
不是说头1927辆中500辆是配给中国的。 不过国内对80万起得售价很不感冒，觉得需要反垄断调查！！！
评论
Jeep卖了很多车到澳洲
评论
国内大多数人媚外情节会不会让她们对吉利的孩子不感冒啊，尤其当价格向奔驰与宝马看齐
评论
无意中翻到这个老帖
其实原文Revive an iconic premium brand? How does $11 billion sound?的意思是，“要复兴一个标志性的高端品牌？110亿刀听着如何？”
不是进入高端品牌行列。沃尔沃本来就是高端品牌。
评论
很多国人很看轻沃尔沃，完全不把人家当豪华品牌看，其实人家除了运营策略，研发什么的和吉利毫无关系
评论
想要复活一个标志性的高端品牌？110亿美元听起来怎么样？这就是沃尔沃的中国主子给这家瑞典公司花出的银子，只为给它跻身全球汽车制造业再创造一次机会。
这是一个不成功则成仁的交易。沃尔沃必须成功，因为即使钱袋充盈的母公司中国浙江的吉利控股集团也有底线。这些钱会被用于一个名为“闪击战”的产品。这个新产品仍有原汁原味的瑞典设计，改进的科技，新的引擎以及一贯的对安全的专注。这很有野心，但是沃尔沃正在把这些钱花在制造质量过硬的核心产品上，这个策略在过去让这个品牌获得过成功。
2015年的XC90是这个努力下下线的第一款车。正如我们的记者诺亚.约瑟夫从瑞典报道的揭幕式上的那样，这款跨界车承载了沃尔沃的所有热望。这款车基于该公司的可扩展产品架构，并且该架构将会被用于他们所有在北美未来上市的车型。动能来自于Drive-E系列引擎，其中一款2.0升排量可输出316马力，得益于涡轮和机械双增压，而另外一款插电式混合动力型号同样采用双增压吸气系统，输出400马力的动力。
“消费者对这个品牌的新方向有何反响还有待观望。”观点来自Ian Fletcher，一名IHS汽车分析师。
他还在研究报告中写道，“不可否认，这款车对于沃尔沃是重中之重，它还暗含了管理层与股东对这个品牌未来的期望。”
新款XC90去年9月份以初版订单形式开始发售，初版限量1927辆，以纪念沃尔沃公司87年前创始于1927。新款XC90还是第一款在沃尔沃被福特卖给吉利以后独立研制的车型。
IHS预期沃尔沃将在世界范围内售出65000辆XC90，大多数将会卖给中国。Fletcher说这款XC90很可能销量上难以追上旧款XC90在北美的销量，因为来自对手雷克萨斯和凯迪拉克等等的竞争非常激烈，当然也不能不提更加难以撼动的宝马和奔驰了。
Ian Fletcher认为“消费者对这个品牌的新方向有何反响还有待观望。”“如果它获得成功，则预示着沃尔沃未来的新品发布会更加顺利。”
沃尔沃期望今年的销售能够增长5%，因为它的某些现有车型已经经历过小改款，已经在市场上获得了吸引力。如果想要获得更加显著的飞跃，就得靠XC90和未来的姐妹车型的力量了。
http://www.autoblog.com/2014/08/ ... da-miata/#continued
评论
我看难。要换战略。放弃轿车，专攻suv.
澳洲中文论坛热点
- 悉尼部份城铁将封闭一年，华人区受影响！只能乘巴士（组图）
- 据《逐日电讯报》报导，从明年年中开始，因为从Bankstown和Sydenham的城铁将因Metro South West革新名目而
- 联邦政客们具有多少房产？
- 据本月早些时分报导，绿党副首领、参议员Mehreen Faruqi已获准在Port Macquarie联系其房产并建造三栋投资联