欢迎大家一起讨论 Case 1 - 我也会经常post一点自己看法跟notes.
不过基于这题的分数不是很大，笔记就做得比较简单就可以了。
Exam technique 也写了，point form 是最好的。
本人是早上考试，星期六 （痛苦啊）。挑了电脑考因为打字比较快。
不过听说考题格式会提供在电脑上。这样就不用自己画图了。
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其实可以把SWOT分成shopping centre跟internet shopping.毕竟case里说的是两个好跟坏。
但是M2-External Environment用的是PESTEL,M3-Internal Environment用SWOT。保险的话就两个notes都做了。
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case 1 覺得只跟M2 M3 有關
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M4 也可以套啊
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M4 能套啥？
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M5会考吗
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M4 唯一能套上case 1就只有用ansoff's matrix,其他还真没联想出来。
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M5 会在大题上考到，他们有说公司的vision,mission, values and goals.
以下的会在第一case用到。
The online retail industry can uses the Potter’s Five Forces Analysis (example 2.4 pg2.39):
1. Treat of new entrants is high – there is little expertise required to enter the online industry, low cost of entry and easy access to products.
2. Supplier power varies – suppliers if they have a product or design in high demand, have a number of avenues to pursue, potentially driving the price up. However, the market is quite large, so entrants to the industry have a wide range of suppliers to work with
3. Buyer power is high – as buyers have alternative channels for the product, are easily able to compare price due to availability of information on the internet, and can, with similar ease, locate the product elsewhere.
4. Substitute power is high – as there are no geographic barriers on the internet, allowing international as well as local outlets to offer their product to the buyer. A product that is designed and made locally can be offered for a cheaper price internationally, yet delivered to the local region. Additionally, traditional brick-and-mortar stores are an alternative to online retailers.
5. Industry rivalry is high – due to the demand of products, and the many competitors in the online retail industry that do not operate from physical stores. Price competitiveness driver’s rivalry, and, due to the ease of comparing prices online, price competitiveness is high and therefore industry rivalry is also high.
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2014 S1 Case 1 和 2011 S2 Case 1 是类似的文章 估计一些细节可能有所改动 给大家贴一下当时的考题 仅做参考 我也是从别的帖子里看来的
CASE 1，考TEMPLES里ECONOMY 和 SOCIETY方面的ISSUE，对行业增长的影响。
考波特五因素里，BUYER POWER和industry rivalry
你是否赞成继续INVESTMENT IN SHOPPING CENTRE INDUSTRY
谢谢楼主的帖子 大家一起加油
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2011 Case 2 是不是 Pacific Brand?
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是的！
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我看不出哪里一样。Pacific brand跟大题case 3倒是差不多。跟Case 1不一样，Case 1说的是shopping centre vs. online shopping. Pacific brand是一家公司，有自己的产品跟对手。
重要的是，Case 1有internal 跟 external environment因素还有跟对比性有关系。没有strategy的成分在里面。
我下了notes是在上的。如果你有其他的资料，能分享一下吗。谢谢。
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PB 考过2次了， Case1之前也考过一次
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不知道哪里能找到以前case 1的答案。
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2011 CASE is not same as this yeear
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有两个2011 S2考的同学的帖子浮上来了
但是好像那些楼主都没回顶贴的同学 我也发了短消息给当时的楼主 人家也没理我 哎
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有两个2011 S2考的同学的帖子浮上来了
但是好像那些楼主都没回顶贴的同学 我也发了短消息给当时的楼主 人家也没理我 哎
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最后一题跟我这个答案好像。你们能给点建议吗？
Base on the global financial crisis, the shopping centre is facing a maturity and close to decline stage. While the internet shopping is start to growth as the sophisticated US internet retailers started to look elsewhere for growth and distribution channel, that is align with the logistics suppliers.
The remote environment can use PESTEL to analysis the situation (Table 2.6, page 2.37)
The desirable level of industry profitability is in the rage of 4%-18% per annum with average around 10% (page 2.49)
Therefore the overall conclusion towards investment in the shopping centre retailers are still consider to be profitable.
感觉答得太简单了。
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over 90%, I checked each para.
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刚才这个楼主上传2011 case 1 note了
快去
https://www..com.au/bbs/ ... &extra=page%3D1
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下了。果然很像。这样第一题算是ok了。
更改一下data就可以用了。太好了。童鞋们，去奔case 2了。
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Case 2开贴吧
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好贴留名啊。
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下了2011的case notes，确实有很多类似的地方，昨天还在为117的case发愁，今天似乎雨过天晴，谢谢大大们的分享
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这里有个case 3的总结，貌似是要付钱才能看到的，能团购么。。。
http://www.studymode.com/essays/Australian-Beverages-Ltd-985967.html
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mark
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有兴趣团购
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还是别买了，我觉得可能还不如suncool总结的case3呢
http://www..com.au/bbs/f ... &extra=page%3D1
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２０１３ S2 有一次
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我咋还没收到case 呢？ 28号考！
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