把case分类一下，以便于讨论起来方便。
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除了case里面提到的efficient technologies, 还有什么industry key successful factors会在考试中提到呢？
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• Brand awareness
• Market knowledge
• wide and effective distribution network
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i am lost in this case, what questins do you think are important
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Tina， 你在哪里看到的？exam guide上说以case上的info为主。我就是特纠结这个。case里的info不多阿。
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我自己展开的.
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May be TEMPLE for this case?
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Key Success Factor要自己展开研究一下,因为CASE里面只有提到ADVANCED TECHONOLOGY.
其它的还有:
(1) Quality of Customer Services and Expert Advise
(2) Extensive Global Distribution networks
(3) Broad ranges of products and services satisfy all travel needs
(4) Cost Effectiveness Low cost operator
(5) Relationship with Travel Suppliers
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大家觉得7s会在哪个case里出呢？
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More Programing of Long Weekend and Shorter holidays
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应该是在TELSTRA CASE~~
所以在TRAVEL INDUSTRY CASE里没有准备~~
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SWOT中, FCL除了高昂的租金外, 還有什麼WEAKNESS?
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Limited Online Capability
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同意，加一点
reduce bargaining power with travel suppliers, as customers are declined.
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疑问
travel agency 的 distribution network是什么呢？
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The distribution network for travel agency includes phone, internet and outlets.
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Bit confused with substitutes in this case, could anyone help? Many tks.
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what is the opportunities for FCL?
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想和大家讨论一下WEBJET发展OTHER RELATIVE TRAVEL SERVICE是算MARKET PENETRATION还是product development呢？
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4) Threat of substitutes: Medium to High
• The impulse purchase nature means that Holiday is not a necessity of life.
• It’s a price sensitive market. You may choose to buy a computer instead of a short break.
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想和大家讨论一下WEBJET发展OTHER RELATIVE TRAVEL SERVICE是算MARKET PENETRATION还是product development呢？
I think it is product development. as it is intrucing accomadation or tours to exsiting leisure custmer.
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what is the opportunities for FCL?
Can anyone respond my question as well? :)
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大家觉得 threat of new entry is low, medium or high?
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Cruise demanding increasing, short holidays?
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大家觉得 threat of new entry is low, medium or high?
High
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有人写travel agent 的 7 S 吗？
都有什么素材？
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What is the society factor when analyse TEMPLES for FCL?
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agreed
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What is the society factor when analyse TEMPLES for FCL?
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what is the opportunities for Webjet?
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