在新西兰
Chitty, W., Barker, N., Valos, M., & Shimp, T. (2012) Integrated Marketing Communications (3rd). Melbourne: Cengage.
[size=12.800000190734863px]OR
[size=12.800000190734863px]Chitty, W., Luck, E., Barker, N., Valos, M., & Shimp, T. (2014) Integrated Marketing Communications (4th). Melbourne: Cengage.
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Integrated Marketing Communications