花费1000万元代表澳洲的新标识出炉,引起混乱和吐槽
9号台报道
花了1000 万新设计的代表澳洲的标识引起混乱,原 Australian Made 旧标识依旧使用
许多人购买本地产品时寻找的可爱的袋鼠标识被替代了, 这引起了广泛的混乱。
新设计是受到了澳洲国花—金合欢的启发, 现在将应用于商业,工业和政府机构, 与原袋鼠标识一道使用。
新标识将直接取代Australian Unlimited(澳洲无限)标识, 该标识为两个飞去来器,描绘了澳洲的形状。
伯明翰部长向澳洲人再次表示,人们喜爱的袋鼠不会消失。
他说:“从我们的空军,旅游推广, 到我们的国家航空公司,以及我们的体育代表队,袋鼠将继续是澳洲营销和标识的重要的一个部分。”
新设计的金合欢的标识没有被广泛接受。新州国会议员Mark Coure在推特上推特批评这个新设计的标识。
他在推特上说:“ 我不能相信,他们更换的澳洲制造标识看起来是这个样子, 看起来像一种病毒。”
“我要致信给澳洲国家商标咨询委员会以及贸易部长,要求恢复袋鼠!”
伯明翰部长确认, “澳洲制造”标识没有变化, 袋鼠没有被替换。
他发推文说:“ 莫里森政府投资5百万元支持澳洲制造袋鼠标识。”
虽然Australian Made(澳洲制造)的标识依旧保留, 然而颜色将从绿色和黄色变成深金色,与新标识中的金合欢一致。
国家商标咨询委员会的一份报告说:“ 澳洲在许多方面存在标识不一致的地方,颜色方面和叙述方面,这削弱了商标的影响力,引起潜在的混乱。”
“因此,我们更新了国家色彩计划,使用了深绿色和金色,而不是黄色。”
伯明翰部长说:
“ 重新设计标识的决定将让我们把自己呈现给世界时,保持一致。”
他说:“ 由澳洲商业领袖设计的国家商标,将使各个政府机构,产业机构,州,领地在国际贸易展览以及其它类似场合保持一致。”
The new design, inspired by the country's national flower, will now be used by business, industry and government, alongside the kangaroo. (Supplied)
澳洲无限标识将直接被新标识取代
原文链接
https://www.9news.com.au/nationa ... f-9d58-bc24c52f5826
评论
点击原文链接,
可以看到9号台采访2GB 电台的主持人 Knight 女士
Knight女士说, 这个新标识花了 10 million dollars( 1000 万元)。她说,这个新标识让人混淆,AU可以代表奥地利,而形状让人联想到新冠病毒!
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原文如下
Kangaroo isn't going anywhere': Australian Made logo to remain despite widespread confusion
Australia's beloved kangaroo logo many look for when buying local products is here to stay, despite wide-spread confusion it is being replaced.
A new design, inspired by the country's national flower, will now be used by business, industry and government, alongside the kangaroo.
It will directly replace the Australian Unlimited logo, which features two boomerangs which depict the shape of Australia.
Minister Simon Birmingham reassured Aussies the beloved kangaroo isn't going anywhere.
"Kangaroos will continue to be a key part of Australia's marketing and logos from our Air Force to our tourism campaigns, our national airline and our sporting teams," Mr Birmingham said.
The new wattle logo has not been well received. NSW MP Mark Coure took to Twitter to slam the new design.
I can't believe they have changed the Australian made logo to look like this, it looks like a virus," Mr Coure said on Twitter.
"I will be writing to the Australia's Nation Brand Advisory Council & Trade Minister to reinstate the Kangaroo!"
Mr Birmingham confirmed there is "no change" to the Australian made logo and the kangaroo has not been replaced.
"The Morrison Government is investing $5m to support the Australian Made kangaroo logo," he tweeted.
Australia's image gets a facelift
While the Australian Made logo remains, the colour palette will be changed from green and yellow to reflect the deeper gold used in the new wattle logo.
"Australia is inconsistent with its use of multiple logos, colours and narratives, which dilute our brand offering and confuse our potential audiences," a report by the Nation Brand Advisory Council said.
"This is why we have modernised our national colour scheme with the use of a deep green and actual gold, rather than yellow."
The decision to redesign the logos will "bring some unity to the way in which we present the nation to the world" Mr Birmingham said.
"The Nation Brand developed by Australian business leaders will simply seek to bring some consistency in how different government agencies, industry bodies, states and territories present themselves at international trade shows and similar events," he said.
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这个造型很像新冠病毒,
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1000万?
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浓浓皇冠赌场风
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习惯了旧的配色,觉得新的不好看,太沉了
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恶俗
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澳洲无线是个什么?
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一手好牌打烂了
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还有这么玩钱的招数呢……擦!
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确实很像病毒
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老标记好看多了
一千多万 卧槽
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估计得再花几个亿向全球科普这是啥。
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最多几个小时的工作量,收千万澳币,绝对超级暴利
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新的袋鼠标很不错
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乱烧钱的又一经典例子。还是袋鼠图案更经典。
在维州还在为病毒挣扎的时刻,这个新标识让我反感-新标识长得太不吉利了
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浪费公帑
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有钱没脑
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确实有点像病毒
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认识一下澳洲国花金合欢。
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尴尬
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我做这么一个设计图才收五十刀啊
哭
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一直没搞懂为啥澳洲的国花是金合欢,鸡蛋花(Frangipani)不香吗?
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浪费钱,原来的挺好,已经深入人心。
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OMG
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鸡蛋花在厦门鼓浪屿上多的是。避免口水战
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哪能接到这么好的活啊
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这是利益输送吧?谁拍的板?
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像新冠病毒
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