在新西兰
Should a real estate agent be paid $1.5m a year in earnings?
This week Barfoot & Thompson in celebrating the achievements of their Top 25 salespeople detailed that their top 3 agents collectively sold a total of more than 300 homes in the past year. At an average sale price of $721,000 these sales generated a total transaction value of over $200 million from just the top 3 agents at the largest real estate company in Auckland.
Now to my mind it is not important to know who these people are. They are undoubtedly successful and certainly valuable to Barfoot & Thompson as they accounted for 3% of the total transaction value of the company last year. Three people from a total of over 2,000 who are self employed contractors operating under the licence of Barfoot & Thompson.
Doing a simple calculation based on the commission rates of the company and knowing a little of the commission split between the individual agent and the company leads me to believe that each of the 3 top agents earned around $1,500,000 each last year.
Three of the top agents working for the largest Auckland real estate firm earned an estimated $1,500,000 each last year from selling real estate.
Now I will accept that these agents do employ assistants to help with the work load; after all 100 property sales a year equates to two sales a week and that is far above the average for the industry at large, at just 8 sales in a year. So let’s allow $150,000 of costs for assistants – that still means that these agents are earning around $1,350,000 a year.
That earning power puts them well inside the top 20 pay of CEO’s in NZ as referenced from the 2011 NZ Herald CEO Pay Survey.
- Earnings of $1,350,000 a year is the same as that earned by Simon MacKenzie the CEO of Vector, a leading infrastructure company managing electricity, gas and fibre optic networks with over 500,000 domestic and commercial customers, it manages over $5.5bn of assets delivering an operating cashflow of $390m.
- Earnings of $1,350,000 a year is over $100,000 more than Don Braid the MD of Mainfreight a NZ based global logistics company with sales of over $1.8bn employing 5,000 people. In that financial year the company made $26m in profits.
- Earnings of $1,350,000 a year is over $350,000 more than Russel Creedy the CEO of Restaurant Brands operating 177 stores with 3,700 employees across NZ with sales of over $300m. In that financial year the company made $26m in profits.
Running a complex multi-million / multi-billion dollar business across NZ and the globe is a challenging and demanding role with the responsibility for thousands of employees, customers and suppliers not to say the accountability to a board and shareholders. Top CEO’s are paid for performance and the demands of the job. They are in demand and have global value.
Selling houses is not, let us be honest that demanding. You have a handful of customers at any one time, you have virtually no suppliers or employees. You don’t have shareholders or a board of directors to report to. Bizarrely the people who monitor your performance share in your success and yet they do not directly contribute to that success, save only for the real estate license that a salesperson at Barfoot & Thompson operates under.
I do not blame these top agents for earning $1,500,000 a year, that is just the fact of the industry. Further I do not lay blame at the feet of Barfoot & Thompson, the same situation exists for a handful of top agents at Harcourts, Ray White, Bayleys and others, each earning well in excess of $1m a year. It is just the way the industry is structured, as self-employed individual agents are incentivised through commissions. The structure of the real estate industry creates this situation.
I think the real estate industry is inefficient, I think it is in need of change. Selling a house is not a unique skill, nor a highly demanding skill. I am convinced that all of the 100 odd houses sold individually by these agents in the past year could just as well have been sold by any other agent. It is just that these agents have created a "marketplace" that they control, not though any illegal means, simply the structure of the industry allows them to be so effective and dominant.
The core fact is that these top 3 agents do not have unique skills that allow them to earn in 7 days what the average agent earns in a year! There is something wrong with this industry when these disparities exist and the consumers of the services of this industry are being stung with this cost structure.
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https://www.barfoot.co.nz/news/2015/may/top-salespeople-2015
Top salespeople for 2015 Barfoot and Thompson
We're proud to celebrate the success of our top salespeople for the year ending 31 March 2015.
Top performers for 2015
Salesperson of the Year
Yvonne Wang
Yvonne Wang, Mairangi Bay
Referred to in her office as a "magical lady", Yvonne has built up an extraordinary career. Dedicated to delivering exceptional results, Yvonne believes in a personalised approach to every sale. The loyalty of her team and the amount of repeat and referral business she receives is a testament to her integrity and hard work.
Rural Salesperson of the Year
Scott McElhinney
Scott McElhinney, Pukekohe
With his highly competitive nature, excellent marketing skills and a savvy support team, it's no wonder Scott is our Rural Salesperson of the Year. His creative use of technology, expert local knowledge and innovative ideas ensure he gets exceptional results for his clients.
Commercial Salesperson of the Year
Jason Woodyard
Jason Woodyard, Pukekohe
Jason is known for his work ethic - first in and last to leave the office. He is seen in the commercial market as the "go-to guy" for leasing and sales. With his attention to detail, experience and impressive database of contacts, it's no wonder he's in the number one slot.
Rising Star
Deepak Goyal
Deepak Goyal, Papatoetoe
Curious and always eager to learn, Deepak has invested time into becoming a local expert and already has an impressive knowledge of past sales information for his area. He is a sharp negotiator, a great listener and extremely customer-focused.
Top 25 salespeople 2015
Yvonne Wang
1. Yvonne Wang, Mairangi Bay
Eddie Zhao
2. Eddie Zhao, West Harbour
Lily Zhang
3. Lily Zhang, Browns Bay
Daniel Huang
4. Daniel Huang, Meadowlands
Nadja Court
5. Nadja Court, Mairangi Bay
George Fong
6. George Fong, Epsom
Bob Qin
7. Bob Qin, Northcote
Shawn Shao
8. Shawn Shao, Howick
Jane Wang
9. Jane Wang, Panmure
Leila MacDonald
10. Leila MacDonald, Remuera
Yi Wei Lowndes
11. Yi Wei Lowndes, Royal Oak
Catherine Li
12. Catherine Li, Albany
Johnson Chen
13. Johnson Chen, City
Raymond Li
14. Raymond Li, Albany
Aken Yuan
15. Aken Yuan, New Lynn
Alex Wu
16. Alex Wu, New Lynn
Kelly Midwood
17. Kelly Midwood, St Heliers
Jim Liu
18. Jim Liu, Northcote
Cici Wang
19. Cici Wang, Epsom
Helen Lam
20. Helen Lam, Greenlane
Diana Buczkowski
21. Diana Buczkowski, Epsom
Kelly Zhang
22. Kelly Zhang, Mt Albert
Ann Lepper
23. Ann Lepper, Birkenhead
Kevin He
24. Kevin He, Blockhouse Bay
Sijo Thomas
25. Sijo Thomas, Papatoetoehttps://www.barfoot.co.nz/news/2015/may/top-salespeople-2015
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You sure this is the list for Auckland agents? Sounds more like Beijing?
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TOP AGENT全是中国人？
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都是名人啊。。。哈哈
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拿150万年薪的毕竟是少数，这有什么好大惊小怪的
人家付出了多少你怎么不去思考呢
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这个行业我们只看到人家赚钱容易赚钱快，背后多少陪吃陪喝陪睡的
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感觉不如炒房的赚得多～～我也听说过北岸有些中介为了房源都成什么了
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坦率的说，在互联网如此发达的年代，我看不到房地产中介这个行业存在的必要性。这个行业应该消失。
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Agree...............
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黄牛是永远不会消失的啦。 几百年了，倒买倒卖会一直延续下去。社会需要
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是呢。据说北岸某名人中介（女）的手段是同行都公开的呢。说得跟娱乐圈差不多呢。
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臣附议！
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不遭人妒是庸才，在你羡慕嫉妒别人的时候多看看别人努力的一面，没有人的成功是完全依靠幸运得来的，现在的成名中介10几年前刚入行的时候也都是经历各种挫折并坚持下来的，阳光点吧，现在努力也不晚，不要总看别人挣了多少，多总结总结为什么自己挣不了那么多，个人观点啊，不要喷我
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求爆料
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我是说这个行业没有存在的必要了。就好像我们去超市买菜，直接去就是了，不必通过中介。超市要卖菜，直接摆出来就是，也不必找中介了。
我看不出来中介这个行业有什么存在的必要。拍照和树招牌，找广告公司就可以。中介也是找他们。发信息，上网就可以了。中介也是网上发布。开OPEN HOME，自己可以做，或者雇一个没啥业务的有中介经验的人，给100刀一次，大把的人愿意做。半个小时100刀哦！！合同，有律师。
然后。。。就没有然后了。谁能告诉我中介到底做了什么工作？招揽买家么？买家现在都自己上网去看了。不上网而依赖中介的买家，就算现在还有，也会很快消失的。
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基本同意，但是有经验的中介的介绍更让人信服一点，回答问题更全面一点，所以还是略有区别的
希望信息更透明，那就更方便私买私卖了
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超市其实就是“中介”。。。哈哈
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中介现在的收入是有点高了，其实我觉得他们不值这个价。他们之所以能有这么丰厚的收入，只是因为房价疯涨而已。他们做的事也未必就比以前多。基本就是做一样的事情，可是因为房价涨疯了，所以收入也跟着涨疯了。。。哈哈
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中介并不会消失，社会的发展趋势是大分工，大合作。如何才是大分工，就是人在自己的领域越来越专业。原来会种田会养鸡会织布的小手工业，分化成专业种田，专业养鸡，专业织布的不同的人。更细化还有专业生产化肥，专业开农业机械，专业育种，专业生产饲料，专业抽纱等等。
那么，什么是专业？在第三产业里的服务业，是以专业知识、技能和信息服务其他人细分的。拥有更多知识、更熟练的技能和更新的信息就是更专业。要变得更专业本身就要求投入更多的时间和精力。
中介并不会消失的原因就是即使信息完全对等（即使通过互联网获取知识和信息很便利，仍然需要投入时间和精力），普通人也需要投入时间去学习和消化知识，去磨练技能。
我甚至认为，会有越来越多的中介细分行业在将来出现。
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有道理。。。。。。。。
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你最好问卖房中介啦。他们知道的更多。
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说信息时代某某职业该消失的人，其实还生活在一种落后的生产方式中，上面有人点出了，一个发达社会，每个行业都要细分和专业，这是一个社会高效率和法制的基础，如果每个行业都要插足其他行业，那么就会低效率，混乱不堪，行业规定更无从谈起，这也是现在发展中国家和发达国家最大的差距之一...
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很有道理，同意。
现在房产中介赚钱多那是房地产在涨，可是也有不涨下跌时，我记得08年左右多少房地产中介都改行，上面那个alex wu，我就在08年和他打过一次交道，人家坚持下来了，所以赚了。
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我也同意。
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还三陪？！ 付出的也太多啦
那也觉得不值这个价。。。
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陪完了不买行不？
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没有人能随随便便成功，哪个行业都一样。
只是房产中介入门门槛比较低，让人感觉没有技术含量，实际上如何与人沟通、得到别人的信任也是一门技术活儿。
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Shawn Shao哥们做的很好啊，加油！
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目前市场决定了他们可以挣那么多钱。。。但这清一色的华人agent也侧面证明了华人买家是主力购房大军。新移民来了有点实力的就不会甘心付房租，就会考虑买房，华人的购买力大家都清楚，大大超过其他国家移民尤其目前最大的移民来源印度人。
新移民的钱自然来自中国，加上留学生也买房，其实还是来自中国的热钱推升了房价，说到底，房价高了对华人有好处吗？，最后还是华人自己害死自己。。。。国内正在加杠杆，大把人已经将房子变现，除了美国，加拿大和澳洲，新西兰也是热钱出逃之地，只是和前几个国家相比来说相对靠后而已，但市场就这么大，稍微一炒就会起来，就看这波能撑到多久了。。。。