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Pie Face chain placed into voluntary administration, hundreds to lose jobs
HIGH-profile investors are eating humble pie after the collapse of one of Australia’s first fast-food chain exports that had promised to take an Aussie food favourite to the rest of the world.
The crumbling of pastry chain Pie Face could see hundreds of workers sacked from as early as next month after the business went into voluntary administration and franchisees were called to an emergency meeting today.
Sources say the business had suffered from “aggressive growth” that saw 78 stores open across Australia and plans for 180 globally.
Just last year, its owners boasted of massive expansion plans, with talk stores to open across the US and spread to the Gulf and the UK.
But last month the business was forced to retreat from its lofty ambitions, closing six of its seven New York stores.
The Herald Sun has been told that store owners received a letter on Friday telling them Pie Face founder Wayne Homschek, a former Citigroup banker, had appointed Jirsch Sutherland as administrators.
Emotions were high during an online phone hook-up with managers and franchisees across the country at 3pm, but the meeting failed to allay concerns about imminent shutdowns.
Owners were told that struggling company-owned sites - about a third of the Australian-based stores - would likely be the first to go.
“These are mum and dad owners - this is their livelihoods on the line,” one person said after the meeting.
“The mood was shock and uncertainty for the future.”
Another source confirmed Victorian staff had not been told of their fate.
One store owner put the chain’s struggles down to the high rate of expansion, poor marketing tactics and a change in consumer tastes as demand grew for a healthier product.
Pie Face was founded in Sydney in 2003 and attracted the backing of high profile investors Brett Blundy, the founder of retailer Brazin, and US billionaire Steve Wynn.
The administrators did not respond to request for comment.
[email protected]
Originally published as Jobs to go as Pie Face crumbles
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只吃过他家Lemon Tart。。。每次都没啥欲望吃Pie
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有因必有此果。
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好像华人加盟商不少
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味道一般。在pie上面画个简笔画就拿来当卖点，一直不看好
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做事先要做人，人都做的那么差怎么能成事
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所以很多人问我的时候我都说不要买，现在类似的小连锁还有不少。
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几年前吃过一次觉得还挺好吃的，怎么就倒闭了？
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除了买不起的 麦当劳， 还有什么 品牌值得买呢，虽然 每品牌内有好坏店， 但 现在的 快餐消费者 已不再是10年那么傻呼呼了
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在澳洲，已经没有什么品牌值得投资的了。还是那句话，很多连锁的问题不在于经营。去看看那两篇写7-11和多米诺的文章就知道了。
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这可让那些有钱没项目的战友们如何是好，难道真要坐吃等死
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在于房租是不？
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其实原因就在你自己的答案里，你觉得好吃才几年才吃了一次，何况那些根本不想吃和吃了一次觉得难吃或不值得人呢
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房租只是连锁的一个问题，不是问题的核心。有钱还怕找不到项目？这么多行业和机遇，就怕没钱来投资。
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土豪没地方投钱，这下要着急了。
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pie face感觉是一夜之间冒出来好多家，不过我每每只是路过。。。
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世道不好
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ｐｉｅ ｆａｃｅ还有差不多同命相怜的
ｂｉｎｇ ｂｏｙ，
ｒｉｃｅｂｏｗｌ ｗｏｒｋｓ，
ｖｉｅｎａｎｍｅｓｅ ｓｔｒｅｅｔ ｆｏｏｄ，瞬间开了无数家，低利润高房租，坐等看笑话。
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还没吃过，就黄了
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倒闭是早晚的事，每次过他家的店，不管是在那个地方都是店员在那大眼瞪小眼的站着没有几次看到顾客。
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哈哈，黄之前赶紧尝尝，也属于绝版的了。
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没吃过
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据说很贵又难吃。
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难道只有我儿子喜欢
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俺对pie 兴趣不大, 别无选择时才吃。
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吃过， 还可以啊。
red rooster感觉快倒了
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