在新西兰
ABOUT THE BUSINESS
Streamland is a leading honey manufacturer based in Auckland. We currently export NZ honey products to global markets including China, Southeast Asia, the USA, and the Middle East, over 80% of exports go to the Asian region. At Streamland we're inspired by the challenge and the chance to create a better future. Our people share a passion for excellence and the desire to inspire others.
ABOUT THE ROLE
The Marketing Specialist role is responsible for managing a portfolio of existing and new products to develop a clear brand positioning to build a strong and positive brand image. This role will be also responsible for collecting and analyzing relevant market research/data to identify current and future marketing trends and consumer preferences.
JOB RESPONSIBILITIES
Brand Management
- Support manager to identify and specify brand positioning to create brand differentiation
- Monitor and analyse brand performance
- Manage ad work closely with TP/sales team/sales channels to monitor the implementation of marketing plans
- Manage all communication channels to ensure the alignment and implementation of brand positioning and marketing plans
- Collaborate with the sales team and external business partners for the implementation of marketing strategies to create a positive brand image
New Product Development
- Explore and identify new product development (NPD) opportunities and propose project plans
- Work closely with cross-functional teams to evaluate the feasibility of NPD projects
- Lead cross-functional teams to deliver NPD projects within target timeframes, including building and maintaining detailed plans & timelines, identifying potential risks and proposing contingency plans, tracking and reporting on progress at regular intervals etc.
- Provide training to cross-functional teams on new products covering value proposition, specification etc.
Market Research and Consumer Insight
- Collect and analyse relevant market research/data to identify current and future marketing trends, the threats and opportunities for business development, compared with main competitors
- Collect and analyse multiple sources of consumer and in-market data to predict the consumer’s preferences, identify key brand insights, challenges and opportunities
- Effectively engage, communicate and influence internal and external partners to optimize brand and products
SKILLS AND EXPERIENCE
- Proven experience in brand management or a similar role ideally within FMCG
- Strong business acumen
- Strong market-orientated and consumer focus
- Strong verbal and written communication skills in both English and Mandarin
- Exceptional interpersonal skill
- Proficient in data interpretation and using insights to drive key business decisions
- Ability to form effective relationships with existing and potential customers, employees/contractors and suppliers at all levels
- Keep up to date with developments in the industry, monitoring trends and developments
- An excellent understanding of brand management and the full marketing mix
PERSONAL BEHAVIOURS AND COMPETENCIES
- Think on your feet and bring fresh ideas
- Self motivate
- Ability to collaborate with cross-functional teams to attain business objectives
- Strong organizational and time management skills with a good orientation to detail
- Highly effective negotiation skills
- Strong stakeholder management and rapport building skills
- Excellent active listening skills
- Problem-solving and resolution skills
- Strong decision-making ability
- Ability to work under pressure and maintain composure
- Strong team-player ethic
HOW TO APPLY
Apply directly to this advert or for any inquiries please contact [email protected]
评论
欢迎有marketing经验的的小伙伴们踊跃投递简历！
评论
欢迎有marketing经验的的小伙伴们踊跃投递简历！
评论
欢迎有marketing经验的的小伙伴们踊跃投递简历！